Boost opt-in rates by showing guests exactly what they gain from staying connected. When guests understand why they’re being asked to opt in — and what’s in it for them — they’re far more likely to say yes.

Creating an AdCard Set

1. From the menu choose Loyalty and then choose AdCards.

2. Click the button [Add New+], enter a name for the set and then click [Create] button

3. For the AdCard Set you just created, click the pencil icon to edit the card set

4. Click the [+add AdCard] button

5. Now click [Add media]

6. If the image is already in your Media Library then click your desired image and click [Insert into post] If the image is not in your Media Library, then click the Upload files tab and follow the instructions for adding the image to your Media Library.  (We recommend a maximum pixel size of 300px.)  Once that is done, then proceed as described at the beginning of this step.

You can add 1 or 2 short sentences beneath your image. Remember, AdCards:

1. Increase engagement in your offers
2. Build trust
3. Increase your overall opt-in rates

Don’t overwhelm your guests with too much information that will cause them to disengage.

7. At this point you can click [Save] button and your AdCard Set is ready to use.

If you wish to add another card to your set, follow steps 4-7.  We recommend limiting the number of cards to a set to three so as not to overwhelm your guests and introduce friction to their WiFi access.  However, if your AdCard set has more than three cards, you can limit the number to be displayed with scheduling.  (See the Make Your AdCards More Powerful section below.) 

To create multiple AdCard Sets follow steps 2-8.

How To Use AdCards

1. From the main menu to the left, click Splash pages and then click List pages.

2. Click the cogwheel to the right of the screen for your splash page.

3. When the submenu is shown, click the pencil icon to edit your page.

4. Locate the Multi Step marketing popup widget on your page.  (If one does not exist, then add it to the page by dragging it to the page from the left-side menu where you will find it under Splash Elements.)

5. Hover over the widget until you see the blue [Edit] button appear in the upper lefthand corner of the widget and click it.

6. A configuration panel  will appear on the left side of the screen.  Scroll down until you see Display offers from AdCard set.  Click on the down arrow to display the available AdCard Sets and choose the one you wish to be displayed to guests before they are given WiFi access.

Click on the [Save Changes] button and then [Publish Changes] button and your chosen AdCard Set is now live and will be displayed to guests when they join your WiFi.

Making Your AdCards More Powerful

Scheduling

You can only have one AdCard Set displayed at a time for your splash page.  If you were running a marketing campaign over a week or a month, switching the AdCard Set to be displayed is as easy as choosing the desired AdCard Set.  Suppose, however, you had several campaigns running concurrently and those campaigns ran at different times of the day or week.  This is where AdCard scheduling comes in.  This feature allows you to have more than the recommended three AdCards in an AdCard Set, thus allowing you to set their scheduled appearance and not overwhelm your guests.

1. Choose the AdCard Set you wish to display and edit it.
2. For the AdCard you wish to schedule, click the Schedule tab.
3. Tick the box for Use scheduling for this card and set the schedule using the Date, Time or Days fields.

4. Click [Save] and scheduling is now live.

Remember, any AdCard in the set where the Use scheduling for this card isn’t checked will automatically be displayed to your guests.

Micro Opt-Ins

Your guest may opt-out of overall marketing.  However, you can encourage an opt-in for a specific marketing campaign offer, service or event even if the guest opts-out of overall marketing.

1. Click the Settings tab for the AdCard you wish to encourage a Micro Opt-In.

2. Check Enable Opt-In box and enter the text you want to appear for the ACCEPT and REJECT buttons.  You do not need to enter data for Display Name and Data Connect Tags.

Click [Save] and your Micro Opt-In is now live.

NOTE: Though Fydelia collects the Micro Opt-In for a guest, you must ensure your CRM can receive this custom data so that you can use it.  Please consult your CRM documentation, support team or account manager.