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Restaurant WiFi – Getting the right balance

The bars and cafes in the busy thoroughfare of Alicante, my home town, are not usually complete without a noisy game of dominos slammed out by old men (who could easily pass for Jack Lemon or Walther Matthau), or gigawatt lighting that surely makes the upstairs apartment floor glow. But aside from that, which you can kind of tune out from, there’ll likely be a TV up high in the corner of the bar with […]

The WiFi incentive

WiFi is a powerful way to start a conversation with a customer, but let’s not forget that the reverse is also true. A customer can nag the poor unsuspecting waiter or waitress for the latest spring deals, voucher codes, upcoming two-for-one offers and so on. But if every customer did that, food would certainly be arriving cold, if at all. Incentivising the customer to hop on to WiFi is a great way to keep that […]

5G – the end of WiFi?

Will 5G Mark the end for WiFi?  We don’t think so, and here’s why: Speed Tech is moving at an astounding rate. Dialup networking is already long gone, with us iconic sounds relegated to samples on George Michael albums. ISDN and ADSL roamed the domestic plains for years in the late 90s and early naughties. But then came WiFi. Now let’s be realistic. If WiFi ran at 9600 Baud, like back in the 90’s, then […]