With Zyxel’s Fydelia Guest WiFi integration you can get to know your customers quickly and easily. Using a Zyxel Wireless Access Point (WAP), you can provide your customers with a branded guest WiFi login journey to capture customer marketing data in real time into your marketing CRM.
Zyxel’s Fydelia guest WiFi service offers several strategic benefits for businesses:
- Real-time Data Collection: WAPs enable the immediate capture of customer information, such as location, dwell time, and browsing patterns, as soon as they connect to the network. This real-time data allows businesses to create timely and relevant marketing campaigns.
- Enhanced Customer Segmentation: By collecting detailed data on customer behavior and preferences through WAPs, businesses can segment their audience more effectively. This leads to personalized marketing efforts, improving customer engagement and conversion rates.
- Increased Customer Engagement: WAPs can be configured to prompt customers to provide contact information or social media details in exchange for Wi-Fi access. This not only grows the customer database but also provides direct channels for future marketing communications.
- Proof of presence: Know when a customer is in-venue, even if they are returning and have been instantly re-connected to the WiFi
- Improved ROI Measurement: Integrating WAP-collected data with a CRM system allows businesses to track the effectiveness of marketing campaigns more accurately, linking customer interactions with sales and enabling better ROI analysis.
This integration makes marketing efforts more data-driven, targeted, and efficient.
